London fashion weekend

I had the opportunity to photograph the London Fashion Weeekend 2013 at Somerset House, London. The photos in this post are all from the Trend Show. I shot the photos on a Canon 5d Mk III with a 70-200mm f/2.8 lens, at 200mm. This proved to only just be enough reach from the photographers stand at the back, but a little cropping solved this. It’s amazing the difference someone shooting in landscape and portrait makes to how much their elbow is in your lens blocking your shot! Make sure you pick your place in the stand carefully and prominently!

Patterns are very in this season, and it seems designers are taking every opportunity to embrace them, taking designs off from far flung cultures,  skateboard designs even featured in on of the shows!

This was my favourite dress from the show, I loved the way it flowed across the stage and the brilliant colours.

Not sure this one will catch on, but you never know in London..

This was another favourite of mine, great 60s influence. Simple clean lines work so well here.

I had a blast shooting this, thanks to Canon UK and WEX for organising it.